BOS Welcomes the Review Board’s Decision: The Keno and Lotto Draws on TV are Advertising

February 1, 2023 | Advertising

SWEDEN (January 30, 2023) — The Keno and Lotto draws on TV4 has, following a report from the Online Gaming Industry Association (BOS), been rejected by the Review Board.

The board agrees with BOS’s view that the draws on the TV channel are advertising. Advertisements must be reported with an ad signature and game advertisements must contain special consumer protection information, which the now-discontinued elements have lacked.

More information about the Review Board’s decision here

“We welcome the Review Board’s decision. It is an important step towards a safe and secure gaming market. Games are not just any commodity. It is important that the television viewer understands that an advertising feature is precisely an advertising feature with a commercial purpose and not an editorial feature. It is also important that mandatory consumer protection information is communicated clearly, including that the age limit of 18 applies and where to turn if you are concerned about your gambling,” says Gustaf Hoffstedt.