Playtech Selects ITP to Deliver an Expansive F2P and DFS Portfolio to Its Customers
ITP Enters Partnership with Playtech to Deliver Expansive F2P and DFS Portfolio to Its Customers
The deal allows free-to-play and daily fantasy sports specialist to offer its wide selection of content to bolster the offering of the gambling industry’s leading technology company
LONDON, U.K. (February 16, 2023) – Inside The Pocket (ITP), the world’s biggest free-to-play (F2P) and daily fantasy sports (DFS) aggregation platform, has entered into a strategic partnership with Playtech, the world’s largest online gaming technology supplier, to bring the sector’s most comprehensive suite of F2P and DFS games to its array of international operator partners.
Accordingly, this attractive bespoke agreement with Playtech offers access to a technology platform that supports a significant number of regulated online global gambling operators, granting ITP broader scope with which to deliver more than 100 F2P and DFS games and execute territory-by-territory in localized fashion.
This platform-to-platform (P2P) integration also sees ITP enhance its status as the largest, most agile, turnkey solution for F2P and DFS across the planet. The relationship allows ITP to serve as a key tool for Playtech customers to leverage the ecosystem with powerful acquisition and retention tools, which neatly complement Playtech’s suite of other B2B services.
ITP’s platform provides an industry-first aggregation model focused on F2P and paid DFS for the gaming industry – a literal game-changing marketplace that harnesses a range of established and emerging suppliers with one simple route to market. In turn, this offers ITP clients a wealth of value-creation opportunities across a spectrum of content from a single, seamless integration, positioning DFS alongside F2P and P2P verticals to maximize customer acquisition and consumer insights.
Across the market in the Americas, DFS companies typically enjoy engaged audiences in many U.S. states or Canadian provinces before they open up to sports betting. This creative collaboration now allows ITP clients to see F2P working in tandem with peer-to-peer DFS and wider igaming in an innovative, socially responsible way.
Importantly – in South America, for example, but also worldwide – Playtech’s global business already generates significant cashflows and crossover synergies around both sports betting and igaming. This also ensures clear differentiation from nearly all other U.S. sports betting and igaming ventures for ITP, which will benefit from Playtech’s strong brand awareness and cross-vertical igaming spread amongst the growing and underserved Hispanic populations.
ITP clients can target specific recreational player groups and fulfill nuanced acquisition and retention goals. This partnership presents a way of entertaining and educating players without the need to push them towards more questionable introductory offers that have already proven unsustainable for a mutually beneficial and socially-responsible ecosystem.
Anthony Evans, VP of Product Strategy at Playtech, said: “The international scope provided by Inside The Pocket’s content aggregation platform represents an exciting opportunity for Playtech. With open access to some of the best Free-to-Play, peer-to-peer DFS products and other agile content solutions, Playtech’s clients will have more versatile options than ever to drive diversified player engagement. ITP’s content aggregation platform also provides the requisite flexibility for newly regulated and maturing markets. We’re looking forward to how these games perform for the end user across this diverse range of markets.”
Hussain Naqi, Founder and CEO of Inside The Pocket, said: “Obviously, we’re thrilled to announce this partnership with a powerhouse provider whose reputation for excellence continues undimmed. This key integration allows ITP to serve as a tool for Playtech to offer their customers a responsive acquisition tool, amid an already revered B2B toolkit. Consequently, we can offer different sportsbooks something that is positively delineated from existing versions of F2P/DFS to help them supersede and surpass their local rivals.
“As the only F2P and DFS-focused aggregation platform, we offer a unique way for our clients and prospects to acquire and retain repeat customers at a low cost, but also to stay fully compliant in non-regulated states or provinces and around the world. ITP’s all-consuming range of content and data tools helps to drive engagement for sportsbook and DFS audiences, by virtue of a series of game formats that have player education and augmented activity at their core. Increasingly, though, we are adding a range of new products and game types to our ever-expanding portfolio – from pay-to-play products to pools-based fantasy games.”
Inside The Pocket
Inside The Pocket is your end-to-end partner for sports gaming on mobile. By harnessing the power of free-to-play, our white-label platform enables you to create a dynamic, tailored gaming experience that builds brand loyalty and opens exciting new market opportunities. Inside The Pocket is a complete sports gaming ecosystem wrapped into an easy-to-integrate platform. It enhances your customers’ enjoyment of sport through a layer of play while offering you a flexible, scalable route to new users and high-impact engagement based on real-time audience insight.
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling industry with over 7,000 employees across 20 countries. Playtech is the gambling industry’s leading technology company delivering business intelligence-driven gambling software, services, content, and platform technology across the industry’s most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo, and poker. It is the pioneer of Omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM, and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups, and government-sponsored entities such as lotteries. Playtech directly owns and operates Snaitech, the leading sports betting, and gaming company in online and retail in Italy.
SOURCE: Playtech.Tags: Inside The Pocket (ITP), Playtech, daily fantasy sports (DFS), free-to-play (F2P)