adesso Market Entry North America: Software and Consulting for Lotteries in USA and Canada
WLA-certified IT service provider adesso goes to North America with lottery portfolio: Launch of adesso lottery portfolio for state lotteries in the USA and Canada; adesso becomes a member of the North American Association of State and Provincial Lotteries (NASPL); Engagement of the renowned US sales teams Woosley Gaming Advisors (WGA) of former NASPL President W. Bishop Woosley.
Germany / Kentucky, USA, 28 March 2023 – IT service provider adesso is expanding its lottery business into the North American market for the first time: The consulting and software development company – headquartered in Germany and with around 60 other locations in Europe – becomes a member of the North American lottery association NASPL (North American Association of State and Provincial Lotteries). NASPL membership marks the starting point for the rollout of the technology and consulting portfolio to the U.S. and Canadian markets.
adesso’s offer is aimed at all lotteries in the United States and Canada. The North American market entry and the affiliation to NASPL as an associate member is a big step for adesso, the IT service provider that has so far mainly operated in Europe. With its pioneering lottery technology and consulting expertise, adesso is now targeting the North American continent.
Appointment of W. Bishop Woosley as advisor
adesso has engaged Bishop Woosley of Woosley Gaming Advisors (WGA) for the systematic distribution business in the USA and Canada. Woosley, an experienced consultant and industry insider, led the Lottery of Arkansas and served as president of NASPL prior to his consulting career. In 2020, the lottery expert was inducted into the US “Lottery Hall of Fame”. With Woosley and its Gaming Advisors team, adesso is bringing top-class consultants on board who know the lottery market in America from the ground up, have an excellent network here and specialise in introducing the latest products and innovations in this industry.
Over 20 years of lottery expertise
adesso has been working for lottery companies in Europe, North Africa and the Middle East for over two decades and has successfully completed numerous projects in the international gaming and lottery industry. W. Bishop Woosley has gained the impression that adesso’s broad portfolio will greatly benefit the North American lottery market: “adesso has in-depth industry expertise with real unique selling points on the market. The company is not only a technology leader in the iLottery industry, but also offers lottery companies consulting and organizational development along the entire value chain: from strategy consulting including the development of suitable business models to support with public procurement, requirements engineering and test support.”
Solutions LotteryForce and adessoDraws
The focus will be on the two latest adesso developments for the global market: LotteryForce is the technologically leading, cloud-based iLottery platform of the future for all channels, including a 360-degree player view for an optimal customer experience. Powerful interfaces enable easy integration into existing systems. With adessoDraws, adesso provides an electronic, blockchain-based draw system – the world’s first fully transparent, repeatable and auditable solution for the secure drawing of winning numbers for digital lotteries.
As Senior Vice President Lottery, Prof. Dr. Rüdiger Striemer heads adesso’s lottery business and is optimistic about entering the North American market: “adesso is ideally equipped to meet the challenges of digitalisation in the global lottery market. We are looking forward to the US and Canadian markets and are convinced that our future-proof solutions will enrich the state and provincial lottery companies here.”
Trustworthy: Certified IT service provider in the lottery industry
Since the beginning of 2022, adesso has also been certified according to the renowned Security Control Standard 2020 of the World Lottery Association (WLA) (WLA-SCS:2020). This makes the company one of the first software manufacturers in Germany to be able to offer this important security standard to its lottery customers. The World Lottery Association’s WLA-SCS:2020 (Level 2) standard is the hallmark of excellence in information, security and integrity measures in the industry. Level 2 contains a demanding catalogue of criteria as a certification level, which not only the lottery and sports betting operators in international business, but also their service providers and suppliers must meet.
Memberships at NASPL, WLA, EL
In addition to its brand new membership in NASPL, adesso is also a member of the European Lotteries (EL) and the World Lottery Association (WLA), the lobby of around 140 state-owned lottery companies worldwide, which organises the World Lottery Summit. Most recently in October 2022 in Vancouver, Canada, where adesso presented its highlights LotteryForce and adessoDraws to an interested international audience.
About adesso
Interested lottery companies can get an impression of the iLottery portfolio on adesso’s website. For more information, please visit:
https://www.adesso.de/de/branchen/lotteriegesellschaften/index.jsp (German)
or https://www.adesso.de/en/adesso-branch-solutions/lotteriegesellschaften/index.jsp (English).
About Woosley Gaming Advisors
W. Bishop Woosley of Woosley Gaming Advisors (WGA) is available to lottery companies in the USA and Canada for consulting services. Further information about WGA can be found at: https://www.woosleygaming.com/ or by e-mail to: woosley.gaming@conwaycorp.net
SOURCE: adesso.
