Gaming Authority Fines Hillside for Advertising Aimed at Young People

THE HAGUE, Netherlands (March 10, 2023) — The Gaming Authority (Ksa) has imposed a fine of 400 thousand euros on Hillside New Media Malta Plc (Hillside). In an investigation following a broadcast of the TV program Kassa, the Ksa found that Hillside had directed advertisements and bonuses to young adults (18-24 year-olds) registered with Hillside in the period from October 26, 2021 to February 1, 2022. That is prohibited. This is the third fine for a permit holder for advertising aimed at young people.

Vulnerable groups, such as young adults, must be given extra protection. The brains of young people are still developing. As a result, they are extra vulnerable to developing a gambling addiction. Gaming providers must fully respect the rules intended to protect vulnerable groups. That did not happen here and therefore this is fine.