Gaming Authority Fines Hillside for Advertising Aimed at Young People

March 15, 2023 | Government

THE HAGUE, Netherlands (March 10, 2023) — The Gaming Authority (Ksa) has imposed a fine of 400 thousand euros on Hillside New Media Malta Plc (Hillside). In an investigation following a broadcast of the TV program Kassa, the Ksa found that Hillside had directed advertisements and bonuses to young adults (18-24 year-olds) registered with Hillside in the period from October 26, 2021 to February 1, 2022. That is prohibited. This is the third fine for a permit holder for advertising aimed at young people.

Vulnerable groups, such as young adults, must be given extra protection. The brains of young people are still developing. As a result, they are extra vulnerable to developing a gambling addiction. Gaming providers must fully respect the rules intended to protect vulnerable groups. That did not happen here and therefore this is fine.

An appeal can be lodged against this decision. For the current status, see: Sanction decision Hillside

SOURCE: Kansspelautoriteit.

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