IWG Relaunches with Kentucky Lottery
Follows integration of the Company’s InstantRGS with IGT’s iLottery Platform
Thursday, March 16, 2023: Instant Win Gaming (IWG), a leading supplier of eInstant games to NASPL/WLA-member lotteries, has relaunched with the Kentucky Lottery Corporation following the successful integration of its InstantRGS (remote game server) with International Game Technology’s (IGT) iLottery platform.
The move further strengthens the long-term relationship between IWG and IGT, with the Kentucky Lottery, and most importantly their players, set to benefit from IWG’s pipeline of InstantGames innovations which will complement the eInstant portfolio already being supplied by IGT.
IWG’s popular Cash Expander game was the first eInstant delivered. The Kentucky Lottery version has been branded as Kentucky Cash Drop with the game design localized to be specifically familiar to Kentucky players.
IWG’s integration of its InstantRGS with IGT’s iLottery platform took less than four months from start to finish following a new agreement between the two companies. With the Kentucky Lottery launch completed, IWG and IGT are now positioned to complete new integrations for additional lotteries on an even more accelerated schedule.
Rhydian Fisher, IWG CEO, said: “It’s fantastic to have relaunched our eInstants in Kentucky, a move that will further strengthen the Lottery’s Instant Play offering and provide players with the very latest in eInstant entertainment. With our dozens of lottery integrations previously completed, the project between ourselves, IGT and the Kentucky Lottery went smoothly as expected; less than four months from IGT and IWG signing a contract to go-live. We’re excited for the future ahead with the Kentucky Lottery, and our supply of games for their players.”
Mary Harville, President and CEO, of Kentucky Lottery Corporation, said: “We’re excited to bring IWG’s InstantGames to our players. They will undoubtedly complement our existing Instant Play lineup and provide our players with new experiences to enjoy. We look forward to our collaboration with IWG and IGT to help us grow this important category of games.”
IWG is the world leader in supplying digital e-Instant and instant win games to WLA and NASPL-member lotteries. It has 20 years experience of in making top-selling, high-quality games and the strategic know-how to make them work.
Each year, IWG develops more than 300 new InstantGames for its global base of lottery customers. Its games consistently perform at the highest level, engaging and retaining players while driving superior sales results. It has the knowledge to deliver winning game portfolios, and the experience to make them grow.
IWG delivers an end-to-end solution covering all aspects of e-Instant development and portfolio management. The Company’s InstantRGS (remote game server) delivers its content in multiple regulated jurisdictions from data centers in the UK, Gibraltar, Canada and North America. It has a broad library available via its InstantRGS with games covering many proven themes and mechanics that can be developed into an ideal offering for a partner’s e-Instant and/or instant win program. InstantWinGaming.com.
SOURCE: Instant Win Gaming (IWG).Tags: IGT, Instant Win Gaming (IWG), Kentucky Lottery Corporation, iLottery platform