U.S. Integrity Joins AGA’s Have A Game Plan.® Bet Responsibly.™ Public Service Campaign

April 20, 2023 | Responsible gaming

Partnership Will Promote Initiative to U.S. Integrity Partners Across Sports and Gaming

Washington, D.C. (April 18, 2023)– Today, U.S. Integrity announced a new partnership with American Gaming Association’s (AGA) Have A Game Plan.^® Bet Responsibly.™ public service campaign. Through the partnership, U.S. Integrity will promote Have A Game Plan to its robust client list of professional and collegiate sports properties, as well as regulated sportsbook operators across North America.

“Responsible gaming education goes hand in hand with our mission to protect consumers and competition,” said U.S. Integrity President and Founder Matthew Holt. “We look forward to teaming up with the AGA and Have A Game Plan partners across the sports and gaming ecosystem to help advance this important cause.”

Launched in 2019, AGA’s Have A Game Plan campaign brings sports betting stakeholders together around a common consumer education platform, focusing on the four principles of responsible wagering for those who choose to bet:

Set a budget and stick to it.
Keep it social—sports betting is a form of entertainment for adults.
Know the odds.
Play with legal, regulated operators.

“Protecting customers and competition integrity is core to the success of a sustainable legal marketplace,” said AGA Senior Vice President Casey Clark. “From leagues and teams to sportsbooks and tech companies like U.S. Integrity, we’re proud that the broader sports betting ecosystem continues to unite behind Have A Game Plan as we collectively work to advance responsibility in sports betting nationwide.”

One of U.S. Integrity’s financing partners is SeventySix Capital, another member of Have A Game Plan. Additional campaign partners include Bally’s Corporation, Barstool Sportsbook, BetMGM, betPARX, DraftKings, Delaware North, Entain, FanDuel, Gaming Society, Global Payments, Major League Baseball, MGM Resorts International, MSG Network, Monumental Sports and Entertainment, NASCAR, NBA, NESN, New York Knicks, New York Jets, New York Rangers, NHL, Nuvei, Parx Casino, PENN Entertainment, PGA TOUR, Rush Street Interactive, Sightline Payments, Sinclair Broadcast Group, USFL, Vegas Golden Knights, VSiN and Washington Commanders.

About the AGA

As the national trade group representing the U.S. casino industry, the American Gaming Association (AGA) fosters a policy and business environment where legal, regulated gaming thrives. The AGA’s diverse membership of commercial and tribal casino operators, sports betting and iGaming companies, gaming suppliers, and more lead the $261 billion industry and support 1.8 million jobs across the country.

About U.S. Integrity

U.S. Integrity is a leading technology-driven sports wagering monitoring company, providing the highest level of protection against betting-related fraud and corruption. U.S. Integrity’s mission is to grow the legal, regulated sports betting market by providing solutions that ensure sports betting integrity in every play, every game, every sport. Supported by investors including Las Vegas Sands, SeventySix Capital and the New York Angels, U.S. Integrity partners with some of the largest professional sports leagues and collegiate conferences in the U.S., as well as licensed sports-betting operators and regulators. U.S. Integrity is based in Las Vegas and New York. For additional information, visit www.usintegrity.com.

SOURCE: American Gaming Association (AGA).