The Unit to Launch in New Jersey via PlayStar Partnership

May 31, 2023 | Vendor News

Leading product development and martech supplier approved by DGE to enter Garden State with PlayStar signed up as inaugural partner

(May 30, 2023) – The Unit, the leader in nearshore product development for sports betting and igaming, is to launch its services in New Jersey after agreeing on a partnership with online casino operator PlayStar.

Following the Division of Gaming Enforcement’s (DGE) approval, The Unit is now licensed to offer its world-class, scalable and efficient products to partners in The Garden State.
The Unit has built a reputation as a world-class service provider for the sports betting and igaming sector across global markets over the past five years. The team specialises in developing products across a range of industry domains, including Sports, Casino, Free-to-Play and Gamification Platforms.

As part of the agreement with the DGE, The Unit will become the frontend and native mobile development partner for operator PlayStar. PlayStar launched online in New Jersey in September last year, offering access to live games of roulette, baccarat, blackjack and on-demand slots – including popular titles Starburst, Cleopatra, Megajackpots, and more. PlayStar released a fully-personalised iGaming casino app in the state the following month.

Paddy Casey, Co-Founder at The Unit, said: “PlayStar is one of the most exciting up-and-coming igaming operators in New Jersey, and we are delighted to be a part of their journey.
“This is a monumental step forward for The Unit, as we continue to offer market-leading services to operators, and we are hugely excited about the opportunities for growth available to us in the state of New Jersey.

“I would like to thank the DGE for their co-operation and for allowing us to provide our specialised services to PlayStar, which marks the start of a fascinating project.”
Dan Alexander, COO at PlayStar, said: “The Unit is a great team and has built a reputation for delivering a reliable service of the highest quality. I can thoroughly recommend them for gaming web and app development, and we look forward to working with them as we continue to grow.”

About The Unit:
The Unit is an experienced software development company, based in Ireland, which builds innovative products and solutions for the sports betting and igaming sector. Its unflinching focus on creating world-class products that are efficient and scalable sets The Unit apart in key domains of expertise around product development, MarTech and innovation for the iGaming industry. The Unit has already delivered a wide range of products over its progressive five-year history, including notable names such as Low6, SportCaller, 10Star, PlayStar and BetRegal.

To find out more, go to:

About PlayStar
PlayStar Gaming Group AB ( offers a fully licensed online casino in the U.S. Managed by a team built exclusively from the most experienced talent in the industry across the U.S. and EU, PlayStar delivers a “casino first” platform through award-winning slots, table games and promotions. PlayStar is committed to delivering a hyper-personalized experience alongside unique engaging content, all built on real-time player data. PlayStar recently launched in New Jersey and plans to launch in Pennsylvania and further states in the future.

SOURCE: The Unit.

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