Clarion Gaming’s iGB Seals Partnership with German Policy Specialists Glü

August 18, 2023 | Government

London, Bonn, Berlin (August 16,2023) — The gaming industry’s leading media brand iGaming Business (iGB) has formed a strategic partnership with Glü, the gambling-focused arm of Germany’s monthly news title for public servants, Behörden Spiegel.

Through the partnership iGaming Business will leverage its extensive gaming audience to connect the industry with Glücksspielwesen’s network of policy analysts, advisers and politicians.

The ultimate goal is to stimulate debate and discussions around gambling regulation in Germany. A series of activations are planned, ranging from co-branded content initiatives such as webinars, as well as supporting events that bring together gaming operators and suppliers with Germany’s political classes.

It follows Germany’s reregulation of gambling, and a new federal regulator assuming oversight of the market in January this year.

“Clarion Gaming, the parent company of iGB, is clearly the champion of information in the gaming and gambling industry,” Robert Hess, senior consultant for Behörden Spiegel commented. “Glü is a trusted information platform in the German-speaking region. Both partners fit together perfectly and the alliance will result in a lot of synergies.

“Both networks complement one another with their respective strengths and will help each other to expand their reach as reputable sources of information in all matters relating to the exciting market of gaming and gambling.”

Robin Harrison, global content director, B2B at Clarion Gaming said: “At iGaming Business we’re committed to harnessing our extensive international network to advance the interests of gaming and gambling, and working with Glü we can provide a forum for industry professionals and policymakers to engage on level terms.

“We’re excited to partner with an organisation that shares our commitment to showcasing the positive social and economic contribution made by the industry, while advocating for a safer, more sustainable and diverse sector.”

SOURCE: Clarion Gaming.