Lotto Baden-Württemberg Extend Professional Basketball Sponsorship Until 2026

August 15, 2023 | Sponsorship

MHP RIESEN Ludwigsburg can continue to rely on one of the most loyal partners: Staatliche Toto-Lotto GmbH Baden-Württemberg will remain with the Swabians beyond the summer. Lotto Baden-Württemberg and the club extend the contract until 2026.

Ludwigsburg, Germany (August 12, 2023) –Twelve years is quite a long time – both in sports and in life in general. The complete school time lasts in the case of the Abitur (for example) so long. Twelve years ago, in 2011, the name of the coach in Ludwigsburg was Markus Jochum and the name and main sponsor was EnBW AG. Time passed, numerous milestones in the club’s history were achieved and improved, and a partnership has always been part of the RIESEN DNA ever since: top partner Lotto Baden-Württemberg was, is and will remain a partner of the club.

As early as 2020, when there was a lot of uncertainty during the corona pandemic, the state gaming provider committed to basketball, expanded its commitment and rose from team to top partner – a win-win situation for both sides. Three years later, the club and sponsor agreed to expand their commitment again.

From now on, Lotto Baden-Württemberg will be active in and around the MHPArena as well as in the digital area – zone advertising on the floor, LED advertising boards, social media presenting – and also get involved in the CSR area via TEAMPLAY. In addition to the best possible promotion of sporting success made in the Ländle, the partnership should also focus on socio-ecological and economic sustainability.

Georg Wacker , Managing Director of Staatliche Toto-Lotto GmbH Baden-Württemberg, says: “The MHP RIESEN convince with their consistently strong performances on and off the floor. The club is characterized by great regional ties and the sustained commitment to sport that goes beyond the professional area. These are values ​​that we also share at Lotto Baden-Württemberg. That is why we are really looking forward to further cooperation.”

“It’s great that the partnership with Lotto has worked so well for over 12 years and it’s just as great that this will continue to be the case for the next three years. Personally, I am also very pleased that TEAMPLAY will now also be part of the cooperation – and that we will be able to place our CSR project on an even broader basis,” commented Markus Buchmann, 2nd Chairman of MHP RIESEN Ludwigsburg, on the extension .

About the state Toto-Lotto GmbH Baden-Württemberg

Lotto Baden-Württemberg offers lotteries and sports betting, including the classic Lotto 6aus49. The state company has been promoting the common good for many decades. The Toto Lotto funds have made a major contribution to the fact that sport is now an integral part of everyday life and a trademark of Baden-Württemberg. Because the proceeds from the state lotteries flow into the betting funds of the state of Baden-Württemberg. This year, sport and its associations can again count on almost 60 million euros. Everyone who is active in sports receives a part of the funds, directly or indirectly, regardless of whether they practice sport as a performance discipline or in their free time. The lottery tipsters are thus the secret patrons of sports in Baden-Württemberg.

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