VGCCC Demands Wagering Providers Cease Club Sponsorship Inducement Practice

August 30, 2023 | Sponsorship

MELBOURNE, Victoria (August 29, 2023) — Sporting clubs must also be mindful of community expectations around encouraging members to sign up to gambling products.

The VGCCC is aware that some online wagering providers are entering into sponsorship agreements with sporting clubs to induce their members to create accounts with the provider by linking financial incentives to each member of the club that signs up. Clubs are sometimes given additional incentives based on the spend by their members.

The VGCCC demands wagering service providers cease promoting their products in this manner as they may be in breach of legislation by doing so, in addition to being inconsistent with their social licence to minimise harm.

Under Section 4.7.10 of the Gambling Regulation Act 2003, providers are prohibited from offering any credit, voucher, reward, or other benefit as an incentive to open an account or refer another person to open an account.

The VGCCC doesn’t just hold gambling providers to the minimum letter of the law – but their social licence as well.

Sporting clubs need to be mindful of community expectations around incentivising members, and potentially junior members, to gamble. We encourage sporting clubs to refrain from entering into such sponsorship deals which may harm members and may constitute illegal behaviour by the wagering provider.

If your sporting club is approached by a wagering service provider, please contact us on 1300 599 759 or lodge a complaint or tip off with us.

SOURCE: Victorian Gambling and Casino Control Commission (

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