Award Winning Sportsbook Focussed Provider Team Up with UK Based Gaming Platform in Channel Agreement

September 20, 2023 | iGaming

September 19, 2023: – Global sports betting & iGaming platform provider FSB and sports technology supplier PLYMKR have announced a significant, multi-year retail channel partnership.

The strategic alignment will see the London based PLYMKR exclusively distribute FSB’s award-winning retail technology stack of SSBT, EPOS, Companion App and Odds Display to the UK and Irish markets.

While PLYMKR will now be responsible for the commercial and technical development of the retail stack, the product will remain integrated into FSB’s high performing Managed Trading Service via its multi-channel back-office platform. The 2022 EGR Multi-Channel Supplier of the Year will also retain a shareholding in the PLYMKR business.

This new long term distribution partnership follows the outcome of FSB’s strategic review in December 2022 where, led by newly installed CEO Adam Smith, the platform provider announced they would focus exclusively on core markets and products alongside growth opportunities centred on channel partnerships.

Russell Colvin, Global Channel Partner Manager at FSB, said: “This strategic partnership with PLYMKR heralds the start of an exciting new era for FSB. With a renewed increased laser-like focus on our core products we look forward to further strengthening the rapid global growth of our premium sportsbook, comprehensive casino aggregation and highly scalable empowering platform while actively welcoming new channel partnerships across our modular product portfolio.

Jamie Maskey, Chief Commercial Officer at PLYMKR, said: “This is a milestone moment for PLYMKR as we form a channel partnership with FSB. We’ve been huge admirers of how they have developed and strengthened their retail stack in recent years and look forward to maintaining the momentum they have built up around this product.

“We are looking forward to building relationships with FSB’s existing retail client base while developing this next generation product further to acquire new partnerships across the UK, Ireland and other territories. This partnership will fuel a long-awaited change in choice and methodology for the retail markets in many parts of the world.”

About : 
FSB is one of the fastest growing, multi-award winning global sports betting and iGaming suppliers. With a significant footprint in regulated markets across Europe, Africa and North America, we work hand in hand with ambitious operators to assemble their ultimate, curated gaming experiences whilst fulfilling the needs of their markets and players. Proprietary in nature, powerful in practice, our Tier 1 tech stack of sportsbook, casino, retail and PAM is powered by a single, scalable, empowering back office platform. A recipient of the 2022 EGR Multi-Channel Supplier of the Year award, we’re passionate about operator strategy driving our supplier technology.

PLYMKR is the vehicle created by industry veterans Justin Helden, Jamie Maskey and Julian Knight. Over the last two years PLYMKR has established relationships around the world based on its innovative approach to retail gaming and payments.


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