IWG Selected by LEIA to Supply eInstants to Five Member Lotteries

September 12, 2023: Instant Win Gaming (IWG), a leading supplier of digital eInstant games to WLA/NASPL-member lotteries, is delighted to announce its new partnership with the Lotteries Entertainment Innovation Alliance (LEIA).

This collaboration will grant Danske Lotteri Spil, La Française des Jeux (FDJ), Norsk Tipping, Svenska Spel, and Veikkaus—LEIA’s five member lotteries—access to IWG’s portfolio of InstantGames.

IWG supplied eInstants will include both in-house developed studio games, as well as bespoke content featuring themes and mechanics tailored to each lottery’s local brand.

IWG scored the highest amongst all bidders and will be the first of two selected studios to integrate its InstantRGS (remote game server) and begin supplying its InstantGames to the LEIA lotteries.

Rhydian Fisher, IWG CEO, said: “We are thrilled to have placed first in this competition and to have signed a new contract with LEIA. Our proven track record of developing localized and bespoke games for lotteries means we are well placed to meet the expectations of each LEIA member.”

Morten Eriksen, CEO of LEIA, said: “IWG’s track-record of producing successful games adapted to local market needs and proven effective processes was important factors when choosing IWG as one of our partners. We are looking forward to bringing IWG’s existing catalogue together with future innovative content live to the lotteries within LEIA.”

IWG is proud to be selected by LEIA to supply eInstants and looks forward to providing the five LEIA lotteries with the best possible games.

About IWG

IWG is the world leader in supplying digital e-Instant and instant win games to WLA and NASPL-member lotteries. It has 20 years’ experience of making top selling, high quality games and the strategic know how to make them work.

Each year, IWG develops more than 300 new InstantGames™ for its global base of lottery customers. Its games consistently perform at the highest level, engaging and retaining players while driving superior sales results. It has the knowledge to deliver winning game portfolios, and the experience to make them grow.

IWG delivers an end-to-end solution covering all aspects of e-Instant development and portfolio management. The Company’s InstantRGS™ (remote game server) delivers its content in multiple regulated jurisdictions from data centers in the UK, Gibraltar, Canada and North America. It has a broad library available via its InstantRGS with games covering many proven themes and mechanics that can be developed into an ideal offering for a partner’s eInstant and/or instant win program.

SOURCE: Instant Win Gaming (IWG).