Symplify Adds to Partnership Portfolio with AdmiralBet Deal

Stockholm, Sweden (October 2, 2023) – Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has signed a new partnership with Serbian sports betting and casino platform AdmiralBet.

As one of Serbia’s star operators, AdmiralBet is admired for its dynamic platform, and has gained huge popularity in the region due to the breadth of its online sports betting and casino offering.

Through the agreement, Symplify will help the operator enhance its ability to engage with its core audience with a particular focus on email, SMS, dynamic web, web and browser push.

Symplify’s Campaign and Journey builder modules are included in the agreement and will be used to create highly personalised and AI-optimised experiences. This expertise in optimising marketing strategies will directly help nurture customer satisfaction and higher lifetime value.

Symplify’s CEO Robert Kimber said: “AdmiralBet is renowned for its extensive and intuitive iGaming platform which has helped the operator firmly establish itself as a leader in Serbia. Our cloud-based CRM and AI ecosystem will help AdmiralBet to enhance business growth by fostering deeper player engagement.”

AdmiralBet Head of Online Operations Milan Djurmez, commented: “Symplify has mastered the art of CRM and its complete solution will help drive our expansive growth vision. We expect to immediately reap the benefits of being able to better engage with our community by showcasing the strength of our product.”

About Symplify

Symplify is an award-winning SaaS company headquartered in Stockholm, Sweden with offices in Malta, Italy, Spain, Denmark, USA, Hong Kong, and Canada. With over 20 years in the industry, Symplify creates true personalised player experiences through an AI driven CRM ecosystem featuring cutting edge technology, with customers in control of their own data. Their success stems from working closely together with their customers and developing features that enable the CRM team to be best in class. We bring you the future of igaming CRM, now.

About AdmiralBet

AdmiralBet is a licensed land based and online sportsbook and casino operator in Serbia. Founded in 2019 under Novomatic, one of the world’s leading gaming companies, AdmiralBet offers more than 30 types of sports games, 30,000 monthly events, and main regional and world tournaments, as well as over 3000 online casino games.

SOURCE: Symplify.