Light & Wonder Rolls Out Bespoke Sweet 16 Blackjack Title with Caesars Digital in Michigan
Provider’s Playzido platform delivers branded title to Caesars Palace Online Casino and Caesars Sportsbook & Casino in the Great Lake State
LAS VEGAS – Nov. 1, 2023 – Light & Wonder, Inc. (NASDAQ and ASX: LNW) (“Light & Wonder,” “L&W” or the “Company”) has delivered its first customized casino title to Caesars Digital online casino platforms in Michigan via its content creation platform Playzido.
The launch sees Caesars Palace Online Casino and Caesars Sportsbook & Casino players gain access to an exclusive version of studio partner HITSqwad Gaming’s Sweet 16 Blackjack game, with the iconic Caesars branding emblazoned across the table and cards. The gameplay itself puts a unique spin on the casino floor classic, where players can place a sweet 16 side bet in addition to the standard Blackjack experience.
The furthering of the long-term relationship between Light & Wonder and Caesars Digital follows Playzido’s recent entry into Michigan after securing a business-to-business (B2B) license. It underlines the wider strategy of Playzido to develop localized content alongside independent studios and provide operators with access to new gaming experiences through its proprietary Remote Gaming Server (RGS) platform.
This latest development also demonstrates the strong momentum in the Great Lakes State for Light & Wonder after the Company recently went live with its new Premium Live Dealer product by Authentic Gaming, with all games delivered from a newly built studio situated within Michigan.
Stuart Banks, Founder Playzido, said: “We’re extremely proud to announce our new partnership with Caesars, undoubtedly one of the biggest global names within the casino-entertainment industry.
“Not only does this further establish Playzido’s market presence in Michigan but it also aligns perfectly with our strategy of empowering operators to create exclusive and branded content. We very much look forward to working closely with the brilliant team at Caesars Digital and we are super excited about the lineup of games scheduled for release in the upcoming weeks and months.”
Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “Providing tailored content for our players is a key focus as we strengthen our existing product portfolio across our platforms. This branded version of Sweet 16 Blackjack allows our loyal players to enjoy a fun game within a familiar setting, and we are confident Light & Wonder, Playzido and HITSqwad have produced a title that will truly resonate with our audience.”
© 2023 Light & Wonder, Inc. or one of its subsidiaries. All rights reserved.
About Light & Wonder, Inc.
Light & Wonder, Inc. (formerly known as Scientific Games Corporation), is the global leader in cross-platform games and entertainment. Light & Wonder brings together approximately 6,000 employees from six continents to connect content between land-based and digital channels with unmatched technology and distribution. Guided by a culture that values daring teamwork and creativity, the Company builds new worlds of play, developing game experiences loved by players around the globe. Its OpenGaming™ platform powers the largest digital-gaming network in the industry. The Company is committed to the highest standards of integrity, from promoting player responsibility to implementing sustainable practices. To learn more, visit lnw.com.
SOURCE: Light & Wonder, Inc.
