Bwloto Delivers an Innovative Lottery Product “Supportern” for Svenska Spel

December 15, 2023 | Lottery News

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Bwloto, a leading provider of cutting-edge gaming solutions and a pioneer in lottery technology, and Genera Networks, a leading provider of gaming innovation, proudly announces the launch of “Supportern,” a groundbreaking lottery product delivered to LEIA exclusively for Svenska Spel, Sweden’s renowned state lottery. This venture represents a significant advancement in fan engagement and support, particularly for the sports community.

Developed using Bwloto’s proprietary Lottery as a Service (BwLaaS) technology, Supportern is set to revolutionize how sports fans connect with their favorite teams. Regardless of whether you’re cheering from the stadium or your own home, Supportern empowers fans to participate in match lotteries for all their team’s games, ensuring unwavering support for every match.

Key Features of Supportern:

  • Fundraising for Sports: Supportern is a powerful tool for raising funds, supporting youth and club activities, and empowering sports at all levels.
  • Fan Engagement: This innovative lottery product heightens fan engagement, offering an exciting, interactive way to connect with teams.
  • Ease of Participation: The platform facilitates effortless participation in match lotteries, making it accessible and user-friendly for all supporters.
  • Flexibility and Control: Each Sport Association has autonomy to create, manage, and market their games, providing flexibility for event-based or

subscription-based games. This feature ensures continuous engagement throughout the season, fostering loyalty.

  • Support Your Team: Teams have their own branded games and oversee fundraising activities. Every ticket sold directly contributes to supporting teams, aiding their aspirations on and off the field.

“I want to extend my heartfelt congratulations to Svenska Spel and LEIA for their exceptional work, visionary approach and dedication.” said Bwloto CEO Ivar Unnthorsson. “We are truly excited and proud to see the product go live in Sweden, raising funds for local sports clubs. Kudos to our incredible teams at Bwloto and Genera for making this happen. This journey has been nothing short of amazing, and I’m grateful to be part of such an exceptional group of people.”

As part of its strategic partnership with Genera Networks, BwLoto is proud to bring “Supportern” to Svenska Spel, Sweden’s leading gaming company. It marks a significant milestone in the company’s history. It not only reinforces Bwloto’s reputation as a pioneer in lottery technology but also demonstrates its commitment to driving innovation in the gaming sector. This initiative is expected to generate new and important revenues that strengthen the financing of Swedish sports.

About Bwloto

Bwloto is an Icelandic ISO 27001 certified provider of a suite of iGaming solutions for operators: Mix iGaming platform, Instant Win content, Lottery as a Service and Raffle as Service Solutions. Bwloto was established in 2019 by key employees from Betware/NLS and quickly became a player in the international lotteries business providing solutions and services to British Columbia Lottery Corporation, Danske Lotteri Spil, Norsk Tipping, Veikkaus and LEIA (JVS Between Danske Lotteri Spil, Française des Jeux, Norsk Tipping, Svenska Spel and Veikkaus).

About Svenska Spel

Svenska Spel is Sweden’s leading gaming company. The Svenska Spel Group creates sustainable gambling experiences that contribute to a better Sweden and includes three business areas: Sport & Casino with well-known brands such as Stryktipset and Oddset, Tur with popular brands such as Triss and Lotto, and Casino Cosmopol & Vegas with three international casinos and Vegas video lottery terminals in restaurants and bingo halls. Svenska Spel is the country’s biggest sponsor of Swedish sport, at both elite level and grass-roots level. The company has around 1,500 employees with its head office in Visby. For more information, go to

About LEIA

LEIA (Lotteries Entertainment Innovation Alliance) is a joint venture company formed by the lotteries FDJ, Danske Spil, Norsk Tipping, Veikkaus, and Svenska Spel. LEIA aims to foster collaboration and innovation in the lottery industry, leveraging the collective expertise and resources of its member lotteries to create engaging and innovative games for players.

About Genera Networks

Genera Networks is a leading provider of gaming solutions, specializing in innovative lottery and gaming products. With a passion for technology and a commitment to excellence, Genera Networks is dedicated to creating products that enhance user experiences and engage communities worldwide.

SOURCE: Bwloto.

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