PointsBet and Strive Gaming Forge Strategic Partnership, Set to Elevate Canadian iGaming Experience

The deal will position Strive as PointsBet’s strategic casino partner, enhancing iGaming capabilities

Toronto, Ontario, Canada — 19th December 2023 — PointsBet, a pioneering force in live sports betting and known for its leading technology, today announced an upcoming, groundbreaking long-term collaboration with Strive Gaming, setting the stage for a transformative upgrade to the Canadian iGaming landscape in early 2024.

In a strategic move poised to amplify growth within the competitive Canadian iGaming sector, PointsBet will leverage Strive Gaming’s cutting-edge technology platform. This visionary alliance is designed to bolster PointsBet’s internal capabilities, seamlessly complementing its existing renowned technology stack, and ultimately culminating in the development of a world-class online casino experience for users.

The partnership with Strive Gaming will empower PointsBet to diversify its casino offering by seamlessly integrating multiple content providers through a single point of entry on the PointsBet platform. Notably, this agreement will encompass an extensive library of games, ranging from popular North American retail-based options to proven digital content from mature European markets. Strive Gaming’s proprietary tool, the Infinity Engine, will add a layer of sophistication to the PointsBet platform by facilitating tailored offers to existing players across thousands of game titles. The relationship will enable PointsBet to curate personalized casino experiences for various audience segments with real-time contextualized engagement.

Scott Vanderwel, CEO of PointsBet Canada, expressed his enthusiasm about the collaboration, stating, “Through our newly established partnership with Strive Gaming, PointsBet is poised to elevate the online casino experience for users in Ontario. We are committed to delivering superior retention mechanics, a broader selection of games, and an overall enhanced experience all while adhering to the specific regulatory and responsible gaming requirements unique to our growing market.”

“As the iGaming landscape evolves rapidly, we are excited to continue our expansion in North America and add a top-tier operator like PointsBet,” said Max Meltzer, CEO of Strive Gaming. “Partnering with this incredibly smart and technology-focused business is a testament to the quality of our platform and people. We look forward to working closely with PointsBet to deliver a world class online casino experience to their users.”

The PointsBet and Strive Gaming partnership will mark a significant milestone in the evolution of PointsBet’s position within the Canadian iGaming market, promising an unparalleled and immersive experience for online casino enthusiasts. The collaboration is set to redefine industry standards and set new benchmarks for innovation, user engagement, and responsible gaming practices.

About PointsBet
PointsBet is an online gaming operator listed on the Australian Stock Exchange with operations in Australia and Canada. PointsBet has developed a scalable cloud-based wagering platform through which it offers its clients innovative sports and racing wagering products, advance deposit wagering on racing (ADW) and iGaming.

About Strive Gaming
Strive Gaming provides a market leading iGaming platform specifically developed for the North American market. Strive delivers performance at scale and is specifically set up to satisfy the ever evolving, multi-state requirements of North American operators. Strive Gaming has a unique value driver in its Infinity rules engine alongside proprietary apps and managed services teams. Strive Gaming’s customers include Golden Nugget (DraftKings), PointsBet, Desert Diamond and Betsafe (Betsson) among others, is live and/or licensed in Colorado, Arizona, Ontario, Michigan, has received a GLI-33 certification and expects to have licenses in all regulated casino states.

SOURCE: PointsBet.