EGBA Highlights Key Achievements And Latest Members Data In New Annual Activity Report

February 3, 2024 | Government

The association publishes its Annual Activity Report for 2023, highlighting key achievements and the latest online gambling data from its members

BRUSSELS, Belgium (February 2, 2024) – The European Gaming and Betting Association (EGBA), representing Europe’s leading online gaming and betting companies, has published its Annual Activity Report for 2023. From driving collaboration within the gambling sector to highlighting the latest online gambling data from its members, the report showcases EGBA’s efforts to raise industry standards and promote greater transparency in Europe’s gambling sector.

The Annual Activity Report 2023 showcases EGBA’s recent efforts to raise standards in areas such as anti-money laundering, safer gambling, and collaboration. Notable initiatives from EGBA in the past twelve months include its introduction of robust anti-money laundering guidelines for Europe’s online gambling sector, the association’s work towards the standardisation of markers of harm at European level, and its initiatives to foster collaboration within the sector on crucial topics such as cyber security.

The report also presents the latest aggregated data from the association’s members for their European online gambling operations in 2022,[1] including information about their combined gaming revenues, stakes, return to player rates, customer winnings, products, customer accounts, and licenses. The publication of the report underlines EGBA’s dedication to transparency and commitment to chart the progress of the operations and activities of its members.

The report reveals an 8% decrease in the combined online gross gaming revenues[2] of EGBA members to €10.7 billion in 2022. Additionally, for the first time, casino revenue surpassed sports betting, accounting for 48% of EGBA members’ online revenues.

“Over the past year, we have focused our efforts on raising industry standards and driving positive change within the sector. We are grateful for the trust and support of our members, who push progress forward and regularly demonstrate their commitment to being open and transparent, including by sharing their valuable industry data. The recent decrease in revenues could be attributed to a combination of factors, including the impact of the cost-of-living crisis on customer gambling habits and a streak of customer-friendly sports results.”­ – Maarten Haijer, Secretary General, EGBA.

European Online Gambling Data from EGBA Members (2022)


  • The combined online gross gaming revenue (GGR) of EGBA members was €10.7 billion, an 8% yearly decrease, and accounted for one-third of Europe’s total online GGR.


  • Total number of online stakes was 132 billion, a 19% yearly increase.
  • Online stakes were worth a total value of €184 billion, a 9% yearly decrease.
  • Average value of online stakes across all products was €1.40, a 53% decrease from 2018.


  • Average return to player (RTP) rate of 94.2%.[4]
  • An estimated €173 billion in customer winnings.
  • Total of 31.2 million active online customer accounts, a 5% yearly increase.


  • In terms of revenue share, casino accounted for 48% of online GGR, while sports betting had a 43% share.
  • Casino revenue accounted for €5.2 billion in online GGR, a 1% yearly decrease, while sports betting accounted for €4.6 billion, a 13% yearly decrease.
  • Pre-match betting accounted for 62% of online sports betting GGR.


  • Combined total of 267 online gambling licenses in Europe.
  • Licensed across 22 different European countries, with online licenses now in Poland.

1] EU-27 and UK online gambling markets only.

[2] Gross Gaming Revenue (GGR) is the amount of money staked by customers minus the amount of money paid out to customers in winnings.

[3] Including bonuses.

[4] The Return to Player (RTP) rate is the proportion of stakes that are returned to customers as winnings, on average, expressed as a percentage of the total value of stakes.

About EGBA

The European Gaming and Betting Association (EGBA) is the Brussels-based trade association representing the leading online gambling operators established, licensed, and regulated within the EU, including bet365, Betsson Group, Entain, Flutter, Kindred Group, and 888 William Hill, while Aircash is an associate member. EGBA works together with national and EU authorities and other stakeholders towards a well-regulated and well-channelled online gambling market which provides a high level of consumer protection and takes account of the realities of the internet and online consumer demand. EGBA member companies meet rigorous regulatory standards and collectively hold 267 online gambling licenses, serving 31.2 million customers across 22 different European countries. They represent approximately one-third of Europe’s online gambling gross gaming revenue (GGR).