Green Feather Online to Accelerate Growth Strategy with Symplify Partnership

STOCKHOLM, Sweden (February 13, 2024) – Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has put pen to paper on a new agreement with online casino operator Green Feather Online.

The online casino operator manages a wide selection of successful consumer-facing sites that include Boo Casino, Mr Fortune Casino, B Casino and Galaxyno Casino. Symplify will be supporting Green Feather Online in creating another vital layer of engagement through its proprietary CRM, datahub, and multiple communication channels. There will be a special focus on email, SMS, dynamic web, web and browser push notifications.

Green Feather Online’s brands are now in a position to leverage Symplify’s Campaign and Journey builder modules, as well as full site conversion testing modules. Each will empower the brands under Green Feather Online to build customised and AI-optimised experiences for their players. This expertise in optimising marketing strategies will directly help positively drive customer satisfaction and higher lifetime value.

Symplify’s Head of Sales Christoffer Feldt-Sørensen said: “Green Feather Online has quickly established itself as a leading online casino operator with a plethora of popular brands under its management. We’re really looking forward to implementing our cloud-based CRM and AI ecosystem to play a key role in the next stage of growth.”

Green Feather Online Operating Director, Arik Weiss, commented: “Symplify’s unmatched skill in creating an omni-channel communication strategy will enable us to deliver on our expansive goals for the year ahead. Having a crystal clear image of the customer funnel means we can easily communicate with our audience seamlessly and accurately, allowing us to integrate multi-brand strategies and drive our commitment to excellence in the competitive online casino market.”

About Symplify

Symplify is an award-winning SaaS company headquartered in Stockholm, Sweden with offices in Malta, Italy, Spain, Denmark, USA, Hong Kong, and Canada. With over 20 years in the industry, Symplify creates true personalised player experiences through an AI driven CRM ecosystem featuring cutting edge technology, with customers in control of their own data. Their success stems from working closely together with their customers and developing features that enable the CRM team to be best in class. We bring you the future of igaming CRM, now.

About Green Feather Online

Founded in 2019 and based in Malta, Green Feather Online is a dedicated player in the iGaming industry, aiming to make online gaming accessible to the casual user in an inclusive, safe and responsible manner. Green Feather Online proudly operates multiple casino brands, including Galactic Wins, Boo Casino, bCasino and Mr Fortune, each designed to cater to the unique preferences of casual online casino enthusiasts. Our dedication to innovation and excellence has not only set us apart but also positioned us as a favourite among players seeking fun, fairness and reliability. Looking ahead, Green Feather Online is committed to breaking into new markets and continuing to deliver an outstanding product and user experience. Our goal is to redefine the standards of online gaming, making it more accessible and enjoyable for players around the globe.

SOURCE: Symplify,