Rabbitohs and Bulldogs Pledge Three More Years to Tackle Sports Betting Advertising

MARCH 25, 2024 — Fans of the South Sydney Rabbitohs, Canterbury-Bankstown Bulldogs and the NRL will enjoy more games with less sports betting advertising, thanks to extended partnerships with the NSW Government’s Reclaim the Game initiative that will see commitments from both clubs continue for another three years.
Both extensions come after two successful years partnering with Reclaim the Game, with meaningful contributions made to changing attitudes towards sports betting across their respective communities.

The 2023 Reclaim the Game survey shows that Rabbitohs and Bulldogs supporters are now much more aware of where to seek support for issues with gambling.

Since forming the partnerships, members and fans have shown a marked increase in awareness of GambleAware services, with around one in three Rabbitohs and Bulldogs supporters now aware of the dedicated website and helpline.

To continue their stance against betting advertising, both clubs agree to not display betting ads at their home games, will promote Reclaim the Game through their communication channels, and continue to educate players, staff and fans about gambling risks.

The Rabbitohs and Bulldogs go head-to-head this Friday, 29 March at Accor Stadium Homebush.
Since launching in 2020, the NSW Government’s Reclaim the Game program has been a huge success, now boasting 11 partners across five codes, including AFL, A-League, cricket, NBL and NRL.

Through the support, the initiative has reached millions through more than 260 games, both on TV and in stadiums.

For more information visit: www.gambleaware.nsw.gov.au/resources-and-education/awareness-campaigns/reclaim-the-game

If you or someone you care about needs support or advice, please call GambleAware on 1800 858 858 for free and confidential help and support 24/7.

Director of the Office of Responsible Gambling Alison Parkinson said:

“NRL games draw huge crowds and receive extensive media coverage. The NRL is highly intertwined with betting advertising and sponsorships, increasing the risk of gambling harm among fans.

“The Rabbitohs and Bulldogs have been pioneers against the saturation of betting ads in the NRL, helping to make their game days a family-friendly experience.

“Family traditions often shape support for a club, and attitudes towards gambling can also be passed down through generations.

“We are pleased to see the Rabbitohs’ and the Bulldogs’ commitment to addressing this issue, highlighting the potential harms that gambling can cause individuals, families and society.”

South Sydney Rabbitohs CEO Blake Solly said:

“We are thrilled to extend our partnership with Reclaim the Game.

“Their commitment to being part of a positive social movement aligns with the values of our club, and we are excited to continue working together to challenge the notion that gambling is a normal part of sport.”

Canterbury-Bankstown Bulldogs CEO Aaron Warburton said:

“In 2022 we joined forces with Reclaim the Game to say no to sports betting advertising. It was a first of its kind partnership for our club and one we are extremely proud of, challenging the notion that betting is a normal part of the game.

“Rugby League is one of the most entertaining sporting experiences on offer and we firmly believe that our members and fans should be able to watch and enjoy this great game without constant advertising from sports betting companies.

“The contests, rivalries, skills and personalities within our game are what make it so attractive to millions of viewers and we couldn’t put it better than to say, don’t let a bet take you away from the game.”

SOURCE: Liquor & Gaming NSW.