Great Scott! Pollard Banknote Ventures Back to the Future with New Addition to Licensed Games Portfolio
WINNIPEG, Manitoba, April 8, 2024 /CNW/ – Pollard Banknote Limited (“Pollard Banknote”; TSX: PBL) is excited to announce the latest addition to its licensed game portfolio: the iconic Back to the Future franchise from Universal Pictures and Amblin Entertainment. The storied brand joins Pollard Banknote’s popular Entertainment Collection alongside beloved classics like JAWS and Universal Monsters.
Back to the Future remains one of the most popular movie franchises, with all three movies receiving widespread critical acclaim and achieving immense commercial success.
The franchise offers considerable omnichannel opportunities for lotteries, providing the opportunity to, for example, create a retro-themed instant ticket or futuristic eInstant game with easily recognizable Back to the Future elements, such as the iconic time machine and clock tower. With an abundance of franchise assets to choose from, our flux capacitors are primed for action, poised to deliver designs destined to spark 1.21 gigawatts of excitement.
“We’re thrilled to add this classic franchise to our lineup of licensed brands, especially as we approach the 40th anniversary of Back to the Future in 2025,” said Brad Thompson, Vice President, Sales & Marketing, Pollard Banknote. “As one of the greatest science-fiction film franchises ever created, we’re confident that games featuring its iconic imagery and assets will resonate deeply with customers, adding a nostalgic spark to the player experience.”
To support strong sales and engagement, Pollard Banknote’s Licensed Games team offers lotteries a comprehensive turnkey program that includes the design, programming, and printing of themed tickets, as well as various optional enhancements like second chance draws, merchandise and experiential prizing, POS programs, and digital marketing.
© Universal City Studios LLC and Amblin Entertainment, Inc. All Rights Reserved.
About BACK TO THE FUTURE
From the Academy Award-winning filmmakers Robert Zemeckis and Steven Spielberg comes Back to the Future – the original, groundbreaking adventure that sparked one of the most successful trilogies ever! When teenager Marty McFly (Michael J. Fox) is blasted to 1955 in the DeLorean time machine created by the eccentric Doc Brown (Christopher Lloyd), he finds himself mixed up in a time-shattering chain reaction that could vaporize his future – and leave him trapped in the past. Powered by innovative special effects, unforgettable songs and nonstop action, Back to the Future is an unrivaled adventure that stands the test of time.
About Pollard Banknote
Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high-quality instant ticket products, licensed games, in-lane ticket options, and sales-driving merchandising solutions from its Schafer Retail Solutions + portfolio. It also offers a full suite of digital offerings, ranging from world-class game apps to comprehensive player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also provides pull-tab tickets, bingo paper, ticket vending machines, and its Diamond Game and Compliant Gaming electronic games and devices to charitable and other gaming markets in North America. Established in 1907, Pollard Banknote is owned approximately 64% by the Pollard family and 36% by public shareholders, and is publicly traded on the Toronto Stock Exchange (TSX: PBL). For more information, please visit our website at www.pollardbanknote.com.
SOURCE: Pollard Banknote.
Tags: eInstant games, Pollard Banknote, Back to the Future franchise