Dutch Gaming Authority (Ksa) Issues Two Warnings for Violation of Role Model Ban

May 4, 2024 | Advertising

The HAGUE, Netherlands (May 3, 2024) — Gaming Authority (Ksa) has reprimanded two online gambling providers for violating the role model ban. At an online sports betting provider, players could have a chance to win a t-shirt of a well-known footballer from a Dutch Eredivisie club.

Another provider used images of a well-known actor to advertise an online gambling game. The violations have now ended.

To protect vulnerable groups, strict rules apply to the use of role models in recruitment and advertising activities. A ban on role models applies to providers of risky games of chance: role models may not be used to (in)directly promote risky games of chance.

There are opportunities for providers of less risky games of chance such as lotteries to use role models. If they want to use a celebrity, they must first research the reach of that person among minors and young adults. If that research shows that a celebrity is interesting for that target group, this role model may not be used.

SOURCE: De Kansspelautoriteit,

Tags: , ,