Symplify Dials Up Enhanced Partnership With Playbook Engineering

May 10, 2024 | artificial intelligence (AI)

STOCKHOLM, Wednesday 8th May 2024 – Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has enhanced its partnership with platform supplier Playbook Engineering.

The global betting platform provides its exceptional service to a strong suite of established brands, including StarSports, AK Bet, Gentleman Jim, Dragonbet, and NRG. Playbook Engineering is building on its successful partnership to offer its clients access to Symplify’s complete CRM ecosystem. These operators will now be able to create another crucial layer of engagement through Symplify’s proprietary CRM, data hub, and multiple communication channels, with a particular focus on email, SMS, dynamic web content, and browser push notifications.

Playbook Engineering’s partners are set to benefit from Symplify’s Campaign and Journey Builder modules, as well as comprehensive site conversion testing modules. Each module will enable the brands operating on the Playbook platform to create customised and AI-optimised experiences for their audiences. This specialist capability in optimising marketing strategies will significantly improve customer satisfaction and enhance lifetime value.

Symplify’s Head of Sales Christoffer Feldt-Sørensen said: “Extending our partnership with Playbook Engineering means its leading brands can use our complete CRM and AI cloud solutions to drive growth. The results have been excellent since we began working with Playbook and we expect more of the same with these new brands.”

Playbook Engineering Commercial Director,  Luke Cousins, commented: Symplify continues to prove itself as an outstanding customer engagement solution for our portfolio of brands and we know these new operators will see an instant uptick in engagement and revenue.”


About Symplify

Symplify is an award-winning SaaS company headquartered in Stockholm, Sweden with offices in Malta, Italy, Spain, Denmark, USA, Hong Kong, and Canada. With over 20 years in the industry, Symplify creates true personalised player experiences through an AI driven CRM ecosystem featuring cutting edge technology, with customers in control of their own data. Their success stems from working closely together with their customers and developing features that enable the CRM team to be best in class. We bring you the future of igaming CRM, now.

About Playbook Engineering

Playbook Engineering believes betting is first and foremost about entertainment and the company provides operators with the tools that enable them to acquire, retain and entertain their customers. The engineering team has delivered a platform that is scalable, modular and ready to meet business needs. In addition, Playbook Engineering offers a range of managed services including trading, casino management and customer service, to ensure that all levels of support are provided. No two operators are the same and to enable partners to deliver their business strategy Playbook Engineering has a range of integrations and options to ensure the content and markets that customers want are at their fingertips.

SOURCE: Symplify.

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