Symplify Extends MegaRush Casino Partnership

May 29, 2024 | Casinos


STOCKHOLM, Sweden (Tuesday 28th May 2024) – Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has expanded its partnership with online casino operator, MegaRush Casino.

Following four successful years of collaboration, Symplify will now extend its CRM services to three additional brands under the MegaRush licence. The online casino provides a mobile-first service that includes a diverse collection of slots, scratchcards, live casino and instant win games.

The new agreement gives MegaRush and its brands access to Symplify’s proprietary Journey Builder and Campaign Manager modules. These tools will enable MegaRush to incorporate another layer of engagement through customised and AI-optimised experiences.

Symplify’s Campaign and Journey Builder modules complement the existing CRM, working across multiple communication channels, with a focus on email, SMS, dynamic web content, and browser push notifications.

Symplify’s Head of Sales Christoffer Feldt-Sørensen said: “We’ve thoroughly enjoyed working with MegaRush as they have gone from strength to strength. Adding our Journey Builder and Campaign Manager to the package will enable MegaRush to engage with its casino players in a deeper, more personalised manner.”

MegaRush Casino spokesperson, commented: Symplify has played a significant role in our growth since launch and we are very excited to roll out its services to another three brands. Utilising these new modules will allow us to acquire and retain new players as we drive the business forward.”

About Symplify

Symplify is an award-winning SaaS company headquartered in Stockholm, Sweden with offices in Malta, Italy, Spain, Denmark, USA, Hong Kong, and Canada. With over 20 years in the industry, Symplify creates true personalised player experiences through an AI driven CRM ecosystem featuring cutting edge technology, with customers in control of their own data. Their success stems from working closely together with their customers and developing features that enable the CRM team to be best in class. We bring you the future of igaming CRM, now.

About MegaRush

MegaRush offers over 2500+ casino games from the leading suppliers. Available are a huge fan of popular slots, live casino and table games. The company’s aim is to give players a best-in-class online casino experience, based around speed and choice. MegaRush has developed a simple, easy to use games lobby where all of the most popular game titles are listed out by category.

SOURCE: Symplify.

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