Inspired Delivers Bespoke Gold Cash Freespins™ Title for Betfred Retail

June 24, 2024 – Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE), a leading B2B provider of gaming content, systems, and solutions along with The Betfred Group, UK based bookmaker proudly announce the launch of Betfred Gold Cash Freespins™.

Immersing players in the atmosphere of Betfred’s distinctive style, Betfred Gold Cash Freespins is a 5-reel, 4-row, 40-win line slot adorned with Betfred-branded Wilds and symbols. Enhanced by a Free spins Bonus and a gamble feature, this game promises excitement at every spin. Triggering the Free Spins bonus requires three bonus symbols in a single spin, rewarding players with eight free spins.

Players have the opportunity to wager for additional Free Spins or to increase their cash winnings through the gamble feature. With a choice between two gamble wheels, players select their preferred wheel to activate this exciting feature. Featuring stacked Wilds on reels two, three, and four, these symbols act as substitutes for any other symbol on the reels, adding an element of excitement and anticipation to the gameplay.

Betfred Gold Cash Freespins seamlessly merges Betfred’s iconic branding with Inspired’s captivating gameplay from the Gold Cash Freespins theme, delivering an immersive and personalized gaming journey tailored to Betfred’s audience. This collaboration showcases Inspired’s expertise in crafting tailored gaming experiences that resonate with individual operator brands.

Inspired’s UK Product Director, Richard Terry, said:  ‘We are proud and excited to be re-launching Gold Cash Freespins in partnership with our long-term customers Betfred. Gold Cash Freespins is extremely popular with players across all gaming verticals and has been transformed for retail with game optimisation functionality and the addition of the iconic Betfred branding.

Speaking ahead of the launch, Betfred’s Head of Retail Marketing, Clare Smith, said: “We’ve been delighted to work with Inspired to bring this new and innovative game to our loyal customers and believe they will be equally as excited by it as we are!”

ABOUT BETFRED:

The Betfred Group is a UK-based bookmaker that owns and operates 1,350 betting shops in Great Britain and an online operation with over three-quarters of a million customers. Betfred was established in 1967 and was founded by brothers Fred and Peter Done when they opened their first shop in Ordsall, Salford. Betfred earned a reputation by offering outstanding customer value and service and has continued to maintain those same principles. The company entered the US sports betting market in 2019 when Betfred USA was formed. The business is based in Las Vegas, Nevada, but Betfred’s offering is now available online and in-person across ten states. The company has also expanded to South Africa in recent times, with fifty betting halls available to its customers. The company’s impressive sponsorship portfolio includes the British Masters Golf, World Matchplay Darts, Rugby League’s Super League, and it is also the Official Bookmaker of Royal Ascot, Matchroom and Manchester United. In 2023, Betfred was named the official sponsor of the Oaks and the Derby at Epsom and the prestigious St Leger Festival. Betfred USA is the official sports betting partner of the Cincinnati Bengals, the Denver Broncos of the NFL, and the Vegas Golden Knights of the NHL.

About Inspired Entertainment, Inc. (Nasdaq: INSE) 

Inspired offers an expanding portfolio of content, technology, hardware and services for regulated gaming, betting, lottery, social and leisure operators across land-based and mobile channels around the world. Inspired’s gaming, virtual sports, interactive and leisure products appeal to a wide variety of players, creating new opportunities for operators to grow their revenue. Inspired operates in approximately 35 jurisdictions worldwide, supplying gaming systems with associated terminals and content for approximately 50,000 gaming machines located in betting shops, pubs, gaming halls and other route operations; virtual sports products through more than 32,000 retail venues and various online websites; digital games for 170+ websites; and a variety of amusement entertainment solutions with a total installed base of more than 16,000 terminals.  Additional information can be found at www.inseinc.com.

SOURCE: Inspired Entertainment, Inc.