Fennica Gaming Launches Innovative eInstants in Virginia, US

August 19, 2024 — Fennica Gaming, subsidiary of the Finnish National Lottery and the leading innovator in the gaming industry, proudly announces the launch of its casual-gaming-like eInstants in Virginia. These entertaining mobile-first created games are the most advanced eInstants in the world offering the players a responsible way to the excitement of gaming. To ensure seamless access and a convenient way to enjoy these new offerings, Virginia Lottery offers its players the games on the NeoPollard Interactive platform through the US aggregator EQL Games.

Fennica Gaming has consistently been at the forefront of gaming technology, and the introduction of its eInstants is set to continue this tradition. These games feature state-of-the-art graphics, engaging storylines, and interactive elements designed to captivate and entertain players. The eInstants designed especially for mobile use allow players to enjoy their favorite games on-demand, anytime and anywhere. Also, the modern cloud-based technology and service model allow constant updates and ensure our customers always have a modern and updated service, meeting the highest standards of gaming.

“We are excited to provide Virginia Lottery the eInstants we have been creating since 2004. We have a vast lottery knowledge through our parent company, Veikkaus, the Finnish National Lottery, and offer games featuring the latest standards and player preferences. We are eager to learn Virginia players’ preferences so we can tailor our offering to meet the Virginia Lottery’s needs through our ‘Games as a Service'”, comments Joni Hovi, SVP Customers and Marketing at Fennica Gaming.

“We’re incredibly proud to partner with Fennica Gaming, bringing their suite of cutting-edge eInstant products to the Virginia Lottery’s online platform,” said Brad Cummings, CEO of EQL Games. “When I first saw these games, I knew their casual gaming approach to eInstant products would find an important home in the U.S. iLottery market. This marks just the beginning of what Fennica Gaming can offer the Virginia Lottery and the lottery industry as a whole. We look forward to seeing how these games will perform now and into the future, and we thank Fennica for trusting us to deliver these groundbreaking products in the Americas.”

“As we wrap up four years of having iLottery, it is important for the Virginia Lottery to offer new types of eInstant games to our players to continue growing our player base,” said Scott Kenyon, Deputy Executive Director of Marketing of the Virginia Lottery. “The unique games provided by Fennica Gaming offer us the opportunity to attract new players that are looking for casual gameplay and additional value in their experience.”

Virginia Lottery added three of Fennica Gaming’s most entertaining eInstants to its portfolio: Miner Jack’s Combo Caverns, Wobblyblobs and Boulder Blast, featuring Match’EM and Blast’EM mechanics. These games offer entertaining and extended gameplay while simultaneously being very responsible choices in Fennica Gaming’s portfolio, aligning perfectly with Virginia Lottery’s vision and core values.

“The delivery and cooperation between all four parties has been seamless and successful, with a shared commitment to putting the players first. All parties involved are wishing the Virginia players a blast with Boulder Blast, loads of wobbling fun with Wobblyblobs, and successful treasure mining with Miner Jack’s Combo Caverns,” concludes Joni Hovi from Fennica Gaming.

SOURCE: Fennica Gaming.