Texas Lottery Commission Honored with A Davey Award

Agency has been named a Silver Winner for its in-house creative work

AUSTIN, Texas (October 24, 2024) — The Texas Lottery Commission’s creative in-house video efforts have been recognized with a Davey Award, which honors the best creative and marketing work by internal brand teams, small production companies and boutique agencies. The agency was named a Silver Winner in the Online Film & Video category for “Best Use of Graphics” in a short video promoting its Year of the Dragon scratch ticket game.

“We take great pride in our in-house productions, creating high quality videos that both inform and entertain our players,” said Ryan Mindell, executive director of the Texas Lottery. “This Davey Award is a tribute to the skills, dedication and hard work of our talented staff.”

The 20th Annual Davey Awards were announced on Oct. 22 by the Academy of Interactive and Visual Arts (AIVA), an invitation-only body consisting of top-tier professionals from acclaimed brands and media, interactive, advertising, and marketing firms.

The Texas Lottery Commission’s award-winning video was conceptualized by the agency’s Media Relations Division and was produced and edited internally by Texas Lottery editor and videographer Philip Bates, with no production costs incurred by the agency.

This is the second time the Texas Lottery has been recognized for its creative work in as many months. In September, the agency received a pair of top lottery industry awards from the North American Association of State and Provincial Lotteries (NASPL), for the launch of its Lady Luck 777 scratch ticket game and for the radio advertising of its holiday scratch ticket games in 2023. The agency was also a finalist for eight additional NASPL Awards.

Earlier this month, the Texas Lottery announced it had achieved its second-best year for total sales and revenue in Fiscal Year 2024, recording $8.39 billion in sales, with more than $2 billion generated for the State of Texas to support public education and veterans’ services.

About the Davey Awards

The Davey Awards is an international awards program, honoring outstanding creative and marketing work exclusively from small shops, boutique agencies, internal creative teams and independent creators. The media types honored include Websites, Design & Print, Video, Advertising & Marketing, Mobile Apps & Sites, Social Media, Branded Entertainment, Emerging Tech, Podcasts, and more.

About the Texas Lottery

Beginning with the first ticket sold in 1992, the Texas Lottery has generated more than $39 billion in revenue for the state and distributed more than $89 billion in prizes to lottery players. Since 1997, the Texas Lottery has contributed $33.9 billion to the Foundation School Fund, which supports public education in Texas. As authorized by the Texas Legislature, certain Texas Lottery revenues benefit state programs including the Fund for Veterans’ Assistance. Since the first veterans’ themed scratch ticket game was launched in 2009, the Texas Lottery has contributed more than $250 million for programs supporting Texas veterans.

The Texas Lottery provides several entertaining games for lottery players including Powerball^®, Mega Millions^®, Lotto Texas^®, All or Nothing™, Texas Two Step^®, Pick 3™, Daily 4™, Cash Five^® and scratch ticket games. For more information visit us on Facebook, X, Instagram, LinkedIn, YouTube or at texaslottery.com. Must be 18 or older to purchase a ticket or enter a promotional second-chance drawing. PLAY RESPONSIBLY.

The Texas Lottery’s Davey Award-winning video can be viewed here.

SOURCE: Texas Lottery.