The Florida Lottery Launches Its Newest Brand Campaign and Tagline: IT’S GOOD FUN!

Every Ticket Played is for the Good of Education

TALLAHASSEE—Today, the Florida Lottery (Lottery) announces its newest brand campaign and tagline—it’s good fun. This campaign and creative are designed to deliver our message to players in a memorable way, highlighting the Lottery as an organization that offers fun games that do good. We are excited to share this fun new chapter with our loyal Lottery players, retailers, and the entire state.

“This campaign marks a pivotal moment in the Florida Lottery’s journey over the past 37 years, reaffirming our support of education, player engagement, and delivering the best games possible,” said Florida Lottery Secretary John F. Davis. “it’s good fun’ is more than a tagline—our players already know the fun we offer through our games, but this is about connecting the fun of play with the good every game provides to education.”

Florida Lottery’s core values and mission inspired the “good fun” concept and its tagline. With every ticket purchased and game played, Floridians contribute to education throughout the state.

ABOUT THE FLORIDA LOTTERY

The Florida Lottery is responsible for contributing more than $47 billion to enhance education and sending more than 983,000 students to college through the Bright Futures Scholarship Program. The Florida Lottery reinvests 99 percent of its revenue into Florida’s economy through prize payouts, commissions to more than 13,600 Lottery retailers, and transfers to education. Since 1988, Florida, Lottery games have paid over $95.7 billion in prizes and made more than 4,000 millionaires. For more information, please visit www.floridalottery.com.

SOURCE: Florida Lottery.