Dutch Gambling Authority Intervenes in Gambling Sponsorship

Incidents

One provider had a sponsorship contract with an organizer of a national event in the past. Despite the fact that this agreement had expired, the organization continued to use the promotional materials that contained the provider’s name, while this was no longer allowed after July 1. After the warning from the Ksa, the provider immediately had its logo removed from the promotional materials.

A second provider also went wrong in agreements with a third party. The provider sponsored a major sporting event. In the run-up to the tournament, children and young adults played sports at the location. As a result, the provider’s advertising expressions were also visible outside the sporting events, and moreover by a vulnerable target group. The Ksa emphasized again that the provider itself is responsible for the sponsorship expressions and their visibility and should therefore have been alert to the fact that these were also visible outside the tournament.

The third provider had an issue in a sports webshop: T-shirts of a famous athlete were sold there with the provider’s logo on them, as shirt sponsor. These shirts were also available in children’s sizes, which meant the advertising was aimed at a vulnerable target group, which is not permitted. The provider took immediate action to ensure that the children’s sizes no longer carried the provider’s logo.

In these three cases, the Ksa has once again explained the rules regarding sponsoring to the providers. In the event of a subsequent violation, the Ksa may take enforcement action. It is up to the provider to make clear agreements with external parties. This includes the use of sponsor materials, the time at which sponsor messages are shown and the way in which they are distributed. In addition, it is also up to the provider to ensure that external parties adhere to these agreements.

SOURCE: De Kansspelautoriteit (Ksa)