bet365 Selects 1/ST Bet Platform to Launch US Horse Racing Product

HALLANDALE BEACH, FL – MARCH 27, 2024 – 1/ST TECHNOLOGY, the worldwide leader in gambling-platform solutions, today announced that it has partnered with Tier-1 operator bet365 to deliver horse racing to bet365’s US customers via its signature product, 1/ST BET.

This strategic partnership will power the stateside launch of bet365’s Advance Deposit Wagering (ADW) on horse racing, across web and mobile app channels, in US jurisdictions where ADW is accepted.

The deal aligns two global leaders, and will serve to optimize the bet365 offering, as the world’s largest bookmaker opens a best-in-class service on domestic racing for its US sports betting audience, alongside introducing them to a 24/7 international horse racing program.

1/ST BET is the innovative, industry-leading ADW platform which includes fully integrated AI-assisted tools – delivering an intuitive, winning experience for new enthusiasts while giving horseplayers access to the entire 1/ST horse racing ecosystem.

This agreement leverages 1/ST TECHNOLOGY’s broad suite of products and services, including the 1/ST BET, Xpressbet, Monarch Content Management and AmTote International brands – the market leaders in pari-mutuel tote and ADW technologies.

Keith Johnson, Chief Revenue Officer, 1/ST TECHNOLOGY, said: “This is a tremendous opportunity to partner with one of the premier brands in sports betting and for 1/ST BET to showcase its best-in-class pari-mutuel horse racing wagering experience to bet365’s customers.”

A bet365 spokesperson added: “We’re delighted to partner with 1/ST TECHNOLOGY in a milestone announcement for bet365. The partnership marks a significant advancement in our US expansion, showcasing our commitment to innovation and customer experience.”

1/ST BET is the official betting app of Santa Anita Park, Gulfstream Park, Golden Gate Fields, the Maryland Jockey Club, the legendary Preakness Stakes, the Pegasus World Cup Championship Invitational Series, and the upcoming California Crown.  

1/ST TECHNOLOGY is committed to creating new opportunities for innovation, generating new revenues that return the value to racing’s key stakeholders and Horsemen’s Groups, and facilitating diversification across 1/ST’s broader racing and gaming verticals, and for its diverse portfolio of partners to deploy.

1/ST TECHNOLOGY’s world–class brands and products – AmTote, Xpressbet, 1/ST BET, XB SELECT, PariMAX and BETMIX – are among the most trusted names in wagering and gaming technology, and horse racing. AmTote technology and services host the majority of racetrack operators in North America and are currently in operation at Santa Anita Park, Gulfstream Park, Saratoga Race Course, Belmont Park, Aqueduct and Woodbine, among many others, as well as a growing group of major overseas clients.

About 1/ST TECHNOLOGY and 1/ST BET

The Stronach Group is a world-class technology, entertainment, and real estate development company with Thoroughbred horse racing and pari-mutuel wagering at the core. The company’s consumer-facing brand is 1/ST (pronounced “First”) which powers The Stronach Group’s forward-thinking 1/ST RACING & GAMING, 1/ST CONTENT, 1/ST TECHNOLOGY, 1/ST EXPERIENCE businesses, while advocating for and driving the 1/ST HORSE CARE mission.

1/ST TECHNOLOGY is horse racing’s largest, most innovative racing and gaming technology company, offering world-class products via its AmTote, Xpressbet, 1/ST BET, XB SELECT, PariMAX and BETMIX brands. Its wagering platform is the world leader in pari-mutuel totalisator and fixed-odds wagering solutions – servicing end users and major operator businesses in the horse racing, gaming, sports betting, and esports markets on a global scale. For more information, please visit www.1st.com.

About bet365

At bet365, we don’t do ordinary. We believe every sport should be epic. That’s why we offer an ‘In-Game’ experience which covers over 78 sports and over 780,000 live streams to 90 million customers worldwide. Our online betting brand is powered by a world-class proprietary product and over 7,000 employees across the globe. 

 SOURCE: 1/ST TECHNOLOGY.