Sporting Risk Partners with Amelco to Boost Player Props

Tuesday 6th August 2024 – Sporting Risk, the experts in Betting, Forecasting and Analytics in Sport, have struck a new content agreement with Amelco, a leading sports betting and platform provider.

This strategic partnership will deliver an even more advanced sports betting package to Amelco’s partners.

A tailored suite of services will amplify Amelco’s presence in key markets such as Europe, the UK, South Africa, and North America. Established as one of the world’s leading sportsbook and platform providers, Amelco is the partner of choice for the likes of Fanatics, Hard Rock Bet, Entain, BET99, and Flutter Entertainment.

The package includes coverage of top-flight football leagues, offering  42 player markets, 16 team and 14 match markets, all combinable in a limitless number of precanned Betbuilders.

These can be price boosted and displayed with stats driven BetPrompts to provide the end customer with the rationale and context for the bet Sporting Risk manages every element from market creation to settlement, including lineup management and dynamic pricing adjustments.

Additionally, Amelco gains access to essential football competitions, including premier European domestic leagues, the Champions League, and the Europa League. Importantly, the partnership emphasises specialist content for top-tier leagues from Japan, the English Premier League, and South Africa’s Premier Division, along with the J1 League in Japan.

Amelco is leveraging Sporting Risk’s advanced User Interface (UI), which allows for immediate pricing changes and manipulation of the product. The trading tool provides the capability to apply custom rules to various market segments, categorised by leagues, bet types, teams, players, and specific props. These rules can be implemented both manually and through an API.

Sporting Risk guarantees a streamlined and flexible integration process for partners, reducing resource requirements and accelerating the timeline for going live.

Andy Phillips, SportingRisk.com CCO, commented: “Our predictive modelling and sports analytics capability complement Amelco’s premiere sports betting offering perfectly. We specialise in delivering exceptional value and will be able to amplify Amelco’s expansion strategy in key regulated markets.”

Brandon Walker, Head of Business Development at Amelco added: “We’re delighted to be teaming up with Sporting Risk to boost our selection of player props and interval-based betting markets. Sporting Risk has developed some of the industry’s most sophisticated pricing models available – which we’re incredibly pleased to bring into our platform and trading solutions.”

About Sporting Risk

Sporting Risk is a sports analytics company that specialises in building predictive models to generate market leading pricing, betbuilders and betting content. The business foundations originate from a betting syndicate, now in its tenth year of operation. Part of this success is driven by its intimate knowledge and understanding of player based modelling. The company’s predictive models are built using the most granular raw data available in the marketplace, and this is complemented by the founders’ experience in professional sport, which previously included recruitment and tactical consultancy services on behalf of leading top tier clubs in the UK, Europe and USA.  Today Sporting Risk’s focus is leveraging this IP for sports betting operators.

AboutAmelco
Founded in 2006 by veterans of the global financial sector, Amelco builds bespoke trading and sportsbook solutions for the sports betting and igaming industry’s leading tier-one operators. With offices in London, Poland, Hungary and Illinois (USA), Amelco utilises the best technical talent available to supply some of the most advanced modular end-to-end solutions seen in the industry. Born out of a history of building software solutions for pricing, trading and execution platforms in the fintech sphere, Amelco is the supplier of choice for the majority of the world’s major operators.

SOURCE: Sporting Risk.